The Corporate Responsibility Of Nestle - 3417 Words

Introduction: Corporate responsibility has become one of the most important aspects in marketing, it is a very essential matter for the companies’ development and sustainability. Nestlà © has used its corporate responsibility to be more responsible towards its stakeholders, the societies and the environments it does business in. as Nestlà © is the biggest food and beverage company it tried to make a good image about its business, for instance selling healthy food, creating job opportunities, and creating shared value. Therefore Nestlà © is being helpful for the societies not only by selling products but also by employing people and caring for them and for their families, this created a trust between the company and the employees moreover a†¦show more content†¦the second part of the report will deal with what corporate responsibility through food labeling is, which is in short the â€Å"GDA†, and discuss why Nestlà © did it and whether the stakeholders appreciated it or not, along with that the report will also talk about how useful and satisfying it is for consumers and costumers, and how it affected the company when it first started, moreover the report will go through how beneficial it was for the company’s success in a long and a short term. The third part of the report will highlight Nestlà ©Ã¢â‚¬â„¢s approach to corporate responsibility, and how it had driven it to create the shared value which contains many aspects that will be explained in this report one by one. The report will as well talk about how the shared value allowed nestle to connect more positively with its costumers and consumers. Finally, as a last step, the report will discuss which marketing research would be most suitable for Nestlà ©Ã¢â‚¬â„¢s communication campaign, and will explain how to undertake a marketing research and what are its advantages and disadvantages. Corporate responsibility definition: To being, the corporate responsibility term has to be explained. However, there has been many definitions of the corporate responsibility, and the

Elder Berries Analysis of Sambucas Nigra Essay - 1977 Words

There are many herbal treatments available to patients, but few have been used longer than sambucas nigra, otherwise known as elder berry. Well known for its analgesic, antipyretic, anti-inflammatory, diuretic, laxative immune boosting qualities, elder berry has been used for multiple health alterations (Ulbricht, Basch, Cheung, Goldberg, Hammerness, Isaac, ...Wortley, 2014). In this paper the background, pharmacology, contraindications, current research and recommendations for use regarding elder berries will be discussed. Elder berries are a versatile fruit that has multiple applications in the healthcare field, warranting an increased role in patient care. Background The sambucas genus contains many different plants, with the sambucas†¦show more content†¦Ulbricht et al. find that the bark and root contains a glycoside that when metabolized by the body, increases cyanide levels which can result in a toxic build up and cyanide poisoning. The authors recommend if there is a toxic overdose, Ipecac should be used to stimulate emesis followed by gastric lavage. The study also warns if the berries, root and bark are not cooked properly, severe and uncontrollable GI distress (abdominal cramping, vomiting, diarrhea) occurs in addition to the risk of cyanide toxicity. A popular medication with liquid elderberry extract, Sambucol (n.d.) contains 38% (11 grams in 120mL) elderberry extract in their adult version and 19% (1.91 grams in 120mL)in their pediatric version. They recommend 15mL 4 times daily for adults, for children 2-3 years 10mL two times daily, for children 4-8 years 10mL 3 times daily and for children 9-13 years 20mL three times dail y. Ulbricht et al. (2014) report that 3-5 grams of crushed berry steeped in one cup of boiling water for 10-15 minutes taken three times daily has been an effective antipyretic and helps the body fight infection. Benefits Pharmacology. Elderberries are rich in flavonoids, specifically anthocyanins which give the berry its dark colour and are antioxidants that possess analgesic, anti-inflammatory, mucolytic and immune boosting properties due to their affinity for free radicals (Fernandes et al., 2013). Chatgilialoglu, Ferreri Masi, Melchiorre,

The Environmental and Personal Factors for Emily’s Tragedy free essay sample

Emily’s tragedy results from not only her personality and psychology, but also the environmental and other external factors, which can be the last to ignore. This paper will make an analysis of the external and internal factors for Emily’s Tragedy. Key Words: environment, personality, tragedy, a rose for Emily. The environmental factors: the background and alien strangers First of all, after the civil war in the United States, Grison family still remained an aloof concept of elevate social status. Family s shaikh also as Emilys father was a seriously patriarchal tendency person. He was fastidious about his daughter’s marriage and drove away all the men showing love to Emily to preserve the status and dignity. â€Å"When she got thirty and was still single†. Obviously, both her body and mind were enslaved by her father’s traditional concept. Therefore, she felt released when her father was dead, and there was no â€Å"trace of grief on her face†. We will write a custom essay sample on The Environmental and Personal Factors for Emily’s Tragedy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Raised up under the paternalism and strict education, Emily developed a strong dependence on her father and a hidden pent-up brutality inside her, which explains that Emily tried to hide her father’s corpse. And that’s why after her fathers death, owning nothing, Emily ignored the concept of common customs and soon fell in love with a young man called Homer who came to town to build the rail way from north. This gave Emilys dull and stuffy life a little warm color. After Emily’s father’s death, the meddlesome neighbors and some state agents became the leading external influence on Emily’s tragedy. After the Civil War common mind of the south people to the traditional south culture had changed as generations shifted. Miss Emily Grierson who kept haunting in the past phantom image became a topic in the neighborhood naturally. The old generation regarded Emily as the tradition, obligation, even a monument, revealing a nostalgic emotion to the traditional culture that was gradually fading away. But this condition changed when it came to the next generation of residents. The old colonel’s preventing Emilys tax revealed the old generations attention to vulnerable group, while the new alcalde and senators were dissatisfied with this. The neighbors became indifferent and sympathetic about Emily’s refusing to accept the era’s transmutation, and they tried all means to interrupt her love story and looked at her strangely. To some degree, they led to thoroughly closing down between Emily and outside world. The personal factors: excessive self-esteem and sense of controlling The strong self-esteem and arrogance as a noble lady existed in Emily’s whole life until her death. She was an embodiment of the south, the old and the tradition. At the very beginning of the story, the author recounted the decoration of her house which was always kept in 1870s style and never changed any more. Besides, she was so obstinate that even when the new government compelled taxes on her she just refused it and ridiculously mentioned the colonel who had been dead for almost ten years. She kept the traditional view all the way, and resisted to follow the inevitable times, which in fact she was protecting her poor dignity and glory by indulging herself in the past. At the same time, Emily was determined woman. Regardless of others’ criticism, she insisted on marrying a northerner whose social position was apparently lower than hers. It seemed that she was challenging traditions, but as a matter of fact, she didn’t mean to disobey the convention. When the man felt tired of her and was about to say farewell, Emily made love â€Å"eternity† in her own way. She captured her lover and the love was treated with â€Å"honor†. Emily’s personal creatures were particularly magnified in her love affair with the northerner. A southern lady married a Yankee laborer. Nothing could be better than that to rebel against the forceful external society and identify her self-being. She had a strong desire to control something important to her so that she could prove her nobility. whether there was true love or not. She locked Homer’s dead body in a well-decorated rosy room and lived through the rest of her life with Homer’s corpse. It seemed that it was better to rule in hell than serve in heaven. Conclusion:Family background, social environment, and her own â€Å"glorious isolation†, all of which resulted in Emily’s tragedy. However, the tragedy is not contemptible at all; on the contrary, it reflects the author’s deep sympathy for the poor lady who held the old-fashioned principle but still felt honored. William Faulkner once said, â€Å"A Rose for Emily was an allegoric title; the meaning was, here was a woman who had had a tragedy, an irrevocable tragedy and nothing could be done about it, and I pitied her and this was a salute to a woman you would hand a rose†. Tragedy as it is, Emily stands for an old but glorious era.

Sexism in the Workplace free essay sample

But the street is not just one way; sexism is an equal-opportunity discriminator. In today’s culture in the United States, women are still fighting for equality in the workplace. Today women are more successful than in the past. But, according to Ph. D. Heather Haveman, a professor at U. C. Berkeley, the gap between women that hold upper management positions compared to men that hold upper management positions is a cultural issue. She also states: â€Å"If the root cause of the vertical gender gap in management is culture, then corporate or public policies that seek to reduce this gap must focus on culture. In general, to change culture, you have to change peoples hearts and minds. Therefore, culture is arguably the hardest thing to change through policy (Beresford). † She also talks about how people are unwilling to pay for something if they are not going to benefit from it. The current status will continue to perpetuate, and expand, upon itself continuing to hold women back while men succeed. We will write a custom essay sample on Sexism in the Workplace or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Equal Rights Amendment, ERA, was introduced into every session of Congress between 1923 and 1972, when it was passed and sent to the states for ratification. The seven-year time limit in the ERAs proposing clause was extended by Congress to June 30, 1982, but at the deadline, the ERA had been ratified by 35 states, leaving it three states short of the 38 required for ratification. It has been reintroduced into every Congress since that time. In the 110th Congress (2007 2008), the Equal Rights Amendment has been introduced as S. J. Res. 10 (Sen. Edward Kennedy, MA, lead sponsor) and H. J. Res. 40 (Rep. Carolyn Maloney, NY, lead sponsor) (Francis). Yet, this article still stands as that: an article, and to date has not gotten through Congress. But it is once again been introduced, this time by Senator Robert Menendez (Gray). If our leaders, and laws, do not recognize women as equals then how can corporate America be expected to view men and women as equals. Women are often overlooked when benefits are awarded. In talking with Mary Jane Riva, current CEO (Chief Executive Officer) of the Pizza Factory Franchise, the females that work for her in the office as secrataries and department heads are overlooked when the suppliers have tickets to professional sporting events or concerts. These tickets are given to companies that are in good standing with the suppliers and are an added benefit. But not when only half of the company is allowed to utilize them. MJ went on to further explain that her male department heads and male sales representatives were keeping these tickets for themselves and not sharing in these benefits with the female employees. When she found out about what was going on with her company, she gathered all of the women working in the corporate office and took them to the San Fransisco 49ers game. She has also implimented new procedures to ensure that the ‘good old boy network’ can no longer manipulate their suppliers and isolate the tickets away from the women that they work with (Riva). While this is a small company, they currently boast less than 200 franchised stores located mainly on the west coast, it is one step in the right direction; placing men and women on a level playing field where they are both equal. Now, men favoring and promoting men can not be all bad, can it? Men are supposed to be the money makers. They assume power and are accustom to being in charge. Does this stereotype mean that only a man can be in charge? Or more precisely a woman can not be in charge? Why does it matter who is in charge? Heavy is the head that wears the crown. It isn’t written heavy is the man’s head or heavy is the woman’s head. It is simply heavy is the head. Yes, being in charge does provide a sense of respect. But mostly it places that person’s head on the line if there is a problem. Being in charge, being responsible for successes and failures does not fall to men, or women. Responsibility for success, or failure, should fall to the most qualified person for the job. Qualifications are the only basis that should be looked at when hiring or promoting, the only reason that a person’s sex should be concidered is for public bathroom utilization. Tracking of female CEOs according to Fortune magazine’s top 500 companies and their top 1000 companies is done by many different websites. Catalyst. org is one such site and states that in 2012 women held the CEO position in twenty-one of Fortune 500 companies, and an additional twenty-one of Fortune 1000 companies. The list includes such notable companies like Hewlett-Packard, International Business Machines (IBM) and PepsiCo. These numbers are up from the 2006 list that had ten women listed as Fortune 500 CEOs and an additional ten in the Fortune 1000 list. Put in a different way, the numbers have doubled in the last six years, doubled to 4%. For females to be taken seriously as CEOs more Fortune 500 and 1000 companies need to lead the way and promote, deserving, females to their companies highest post. Works Cited Francis, Roberta W. Equal Rights Amendment. 2013. 24 April 2013 . Haveman, Heather A. and Beresford, Lauren S. If Youre so Smart, Why Arent You the Boss? Explaining the Persistent Vertical Gender Gap in Management. The Annals of the American Academy of Political and Social Science 639 . 114 (2012): 114-130. Gray, Kaili Joy. Daily KOS. 7 March 2013. 24 April 2013 . Merriam-Webster . 2013. 24 April 2013 . Oakley, Judith G. Gender-based Barriers to Senior Management Positions: Understanding the Scarcity of Female CEOs. Journal of Business Ethics (2000): 321-334.

Racism Essays (928 words) - Discrimination, Hatred, Racism

Racism English 4 Mrs. Simmons Throughout my life I have usually been on the receiving end of racist comments. In eighth grade I had to go to a public school because of moving reasons, and that is where the comments started. I could honestly say that it was the worst experience in my life. Their were only two oriental kids in my class, I was one of them. The other kid was also Korean, but the catch there was that he was a well known football player. I also played football, but I wasn't the all-pro quarter back. Since he was so good and so well know no one ever said a word to him. The first day at Richland(the name of the school which I went to) everyone was nice to me. The first couple days were great ; Everyone was so friendly and willing to accept me. Going into the second week I met this girl Amber, she was beautiful. I was sitting at the lunch table one day and she walked by and I commented on how hot she was. One kid, who I thought was my friend, said, "Since you are new here, I will let that go." I responded, "What do you mean?" Chad said, "I like Amber also, and whoever I like no one tries stepping in, do you understand?" "Whatever dude...", I said. Chad said, "Now Page 2 listen, I like you and it is better off that way." So naturally I did what I wanted to do, I asked Amber for her number. That weekend Amber and I went out on a date. I sure did have a good time. That following Monday, Chad heard about the date and flipped out. Just after second period I heard someone yell, "HEY CHINK, YOU ARE GOING TO DIE!!!!" I sort of had an idea who said it, but I just ignored it and kept walking. A second later someone pushes me to the floor. I turned around and Chad was standing there. Chad said, "I warned you, you slanted eye piece of shit." I naturally backed off because it wasn't worth fighting about. From that point on everyone considered me the "Wimp who can't stand up for himself." For the rest of the year my life was a living hell. The only time anyone talked to me is when someone would make a racist comment. Half way through football season I quit because I was treated like crap from my fellow football members and coach. Later on that year a kid named Matt Flynn made a racial comment. I was in such a bad mood so I punched him in the face. The fight was broken up right away, and we were both sent to the principal's office. When we got there, I was the one that was punished and Matt was left off with no punishment. I found out later that week that the principal was racist against Asian people. I had no idea what to do, so I just left it go and Page 3 told no one. Both my parents and the school guidance counselor noticed that I was having some problems. I refused to tell anyone what was a matter, and I told everyone just to leave me alone. That was the first time that I ever contemplated suicide. I felt like I was the most worthless thing in the world. I didn't know what to do. I was not only having problems in school, I was also having family problems. I heard my parents say things about me that I thought I would never hear in my life. Later that night I sat in my room with my dad's 357 pistol. The gun was loaded and I contemplated why should I not kill myself, I had every reason to. Then I started thinking about who in my life really cared. Memories of my father and I going hunting, the good times my cousin Greg and I had together, and the things that my two brothers, Ben and Dave, have done for me. About a month later, I looked at everyone that pick on me. I noticed that the kids, I went to school with at Richland, were totally ignorant about racism. The kids at Richland were never taught what discrimination could do to someone, mentally and physically. In the world today, their are a variety of stereotypes put on all races. Ignorance is the origin of these stereotypes. Kids today should be educated

The Case Against Mumia Abu-Jamal essays

The Case Against Mumia Abu-Jamal essays The case of Mumia Abu-Jamal has become a showdown case on the death penalty in the United States. His threatened execution has been condemned by political and cultural figures throughout the world, and the international movement to grant him a new and fair trial is raising questions about the arbitrariness of the death penalty in the minds of millions. Mumia Abu-Jamal is the only political prisoner in the United States facing execution. Mumia is not a political prisoner. The facts refuting this are addressed in my comments in the article below. "As a radio journalist in Philadelphia, he became known as isthe voice of the voicelesslt during the years of the infamous Mayor Frank Rizzo. He had attended Goddard College, was the recipient of a Major Armstrong Award for radio journalism, and was named one of Philadelphia's "people to watch" in 1981 by Philadelphia magazine. He was president of the Association of Black Journalists in Philadelphia, and he had no prior criminal record. Jamal was shot by a police officer when he intervened in a street incident involving Jamal's brother, another man, and the officer. He survived the shooting, and was charged with the murder of the officer who was killed in the incident. No one else was charged, and the trial at which Jamal was condemned has been termed a travesty of justice by every impartial observer." The author of this brief needs to report the true facts. The incident preceding Officer Faulkner's murder involved only William Cook, Mumia's brother, Officer Faulkner and Mumia/WesleyCook. There was no other man involved. And though William Cook was not charged with the murder of Officer Faulkner as Mumia acted alone in doing this, he did plead guilty to physically assaulting Officer Faulkner on December 9, 1981. "The targeting of Jamal was overtly political. The FBI began amassing a 600-page file on him when he was a 15-year-old high school activist. He subsequently worked on t...

The Impacts Of Technology Toward Human Resource Practices Essay

The Impacts Of Technology Toward Human Resource Practices - Essay Example One thing for sure is that technology has had a lot of impact on human resource practices and this will be the subject of discussion. First, the paper will discuss what technology is and the various types of technology that have come up over the years. Then the paper will analyse how these new technologies have impacted on the way HR professionals carry out their jobs or in general human resource practices such as recruiting, selection, training, performance management, knowledge management and how work is organised and lastly, the challenges faced by HRM. Technology is liked by some as well as dreaded by others especially conservatives who do not like changes. What is technology? Waddill and Marquardt (2011: 4) define technology as â€Å"any innovations humans have developed, any tool that aids us in extending and interacting with our environment.† The first technology to be developed in the fifteenth century was the printing press (Parry & Tyson, 2007; Waddill & Marquardt, 2 011). This technology enabled publishing, communication, and distribution of knowledge. The computer was the next big thing in the twentieth century followed by the web 2.0 in the twenty first century (Strohmeier, 2007). These will be discussed in the rest of the paper. Technology continues to make HRM more efficient and effective especially in the information age. It also enables access to information and to join people electronically through groupware. Costs of doing various HR activities have been reduced through use of e-HR such as self service, e-selection, e-recruiting, and Human Resource Information Systems (Hendrickson, 2003). It also saves time and increases efficiency by standardizing routines and enabling the HRM to focus on strategic issues rather than administrative tasks as well as enhancing communication and collaboration. When the printing press was introduced in fifteenth century, the HR work was made easier. Instead of writing a lot of information using pen and pap er such information could be typed and published thus saving time for other purposes. Furthermore, communication was enhanced as employees and stakeholders could access published material easily (Dessler, 2008). However, it was the invention of the computer and the internet in the twentieth and twenty first century that revolutionalised the field of work. Before computers, HR professionals handled files and documents manually thus a lot of paperwork. This made it difficult to access information when required and wastage of time and money as such costs of maintenance were high. Now professionals just need to feed information on the computer and create files for easy access (Benson et al. 2002). Information required can be printed and paper work was minimized. Information technology through use of the internet has completely changed human resource practices. The use of e-HR has enabled the professionals to conduct most of their work efficiently and effectively. One practice that has b een affected is staffing. Traditionally, HR professionals put adverts on the media for potential candidates to apply for positions through written applications. Today e-recruitment and e-selection has eased this process. Candidates now access the information on the internet and apply online hence reducing paperwork (Dessler, 2008). Information gathered is kept on database and can be accessed in future. The internet also allows HR to conduct online tests and select candidates thus making the process more efficient. Computer-networked technology has enabled learning in