The Corporate Responsibility Of Nestle - 3417 Words

Introduction: Corporate responsibility has become one of the most important aspects in marketing, it is a very essential matter for the companies’ development and sustainability. Nestlà © has used its corporate responsibility to be more responsible towards its stakeholders, the societies and the environments it does business in. as Nestlà © is the biggest food and beverage company it tried to make a good image about its business, for instance selling healthy food, creating job opportunities, and creating shared value. Therefore Nestlà © is being helpful for the societies not only by selling products but also by employing people and caring for them and for their families, this created a trust between the company and the employees moreover a†¦show more content†¦the second part of the report will deal with what corporate responsibility through food labeling is, which is in short the â€Å"GDA†, and discuss why Nestlà © did it and whether the stakeholders appreciated it or not, along with that the report will also talk about how useful and satisfying it is for consumers and costumers, and how it affected the company when it first started, moreover the report will go through how beneficial it was for the company’s success in a long and a short term. The third part of the report will highlight Nestlà ©Ã¢â‚¬â„¢s approach to corporate responsibility, and how it had driven it to create the shared value which contains many aspects that will be explained in this report one by one. The report will as well talk about how the shared value allowed nestle to connect more positively with its costumers and consumers. Finally, as a last step, the report will discuss which marketing research would be most suitable for Nestlà ©Ã¢â‚¬â„¢s communication campaign, and will explain how to undertake a marketing research and what are its advantages and disadvantages. Corporate responsibility definition: To being, the corporate responsibility term has to be explained. However, there has been many definitions of the corporate responsibility, and the

Elder Berries Analysis of Sambucas Nigra Essay - 1977 Words

There are many herbal treatments available to patients, but few have been used longer than sambucas nigra, otherwise known as elder berry. Well known for its analgesic, antipyretic, anti-inflammatory, diuretic, laxative immune boosting qualities, elder berry has been used for multiple health alterations (Ulbricht, Basch, Cheung, Goldberg, Hammerness, Isaac, ...Wortley, 2014). In this paper the background, pharmacology, contraindications, current research and recommendations for use regarding elder berries will be discussed. Elder berries are a versatile fruit that has multiple applications in the healthcare field, warranting an increased role in patient care. Background The sambucas genus contains many different plants, with the sambucas†¦show more content†¦Ulbricht et al. find that the bark and root contains a glycoside that when metabolized by the body, increases cyanide levels which can result in a toxic build up and cyanide poisoning. The authors recommend if there is a toxic overdose, Ipecac should be used to stimulate emesis followed by gastric lavage. The study also warns if the berries, root and bark are not cooked properly, severe and uncontrollable GI distress (abdominal cramping, vomiting, diarrhea) occurs in addition to the risk of cyanide toxicity. A popular medication with liquid elderberry extract, Sambucol (n.d.) contains 38% (11 grams in 120mL) elderberry extract in their adult version and 19% (1.91 grams in 120mL)in their pediatric version. They recommend 15mL 4 times daily for adults, for children 2-3 years 10mL two times daily, for children 4-8 years 10mL 3 times daily and for children 9-13 years 20mL three times dail y. Ulbricht et al. (2014) report that 3-5 grams of crushed berry steeped in one cup of boiling water for 10-15 minutes taken three times daily has been an effective antipyretic and helps the body fight infection. Benefits Pharmacology. Elderberries are rich in flavonoids, specifically anthocyanins which give the berry its dark colour and are antioxidants that possess analgesic, anti-inflammatory, mucolytic and immune boosting properties due to their affinity for free radicals (Fernandes et al., 2013). Chatgilialoglu, Ferreri Masi, Melchiorre,

The Environmental and Personal Factors for Emily’s Tragedy free essay sample

Emily’s tragedy results from not only her personality and psychology, but also the environmental and other external factors, which can be the last to ignore. This paper will make an analysis of the external and internal factors for Emily’s Tragedy. Key Words: environment, personality, tragedy, a rose for Emily. The environmental factors: the background and alien strangers First of all, after the civil war in the United States, Grison family still remained an aloof concept of elevate social status. Family s shaikh also as Emilys father was a seriously patriarchal tendency person. He was fastidious about his daughter’s marriage and drove away all the men showing love to Emily to preserve the status and dignity. â€Å"When she got thirty and was still single†. Obviously, both her body and mind were enslaved by her father’s traditional concept. Therefore, she felt released when her father was dead, and there was no â€Å"trace of grief on her face†. We will write a custom essay sample on The Environmental and Personal Factors for Emily’s Tragedy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Raised up under the paternalism and strict education, Emily developed a strong dependence on her father and a hidden pent-up brutality inside her, which explains that Emily tried to hide her father’s corpse. And that’s why after her fathers death, owning nothing, Emily ignored the concept of common customs and soon fell in love with a young man called Homer who came to town to build the rail way from north. This gave Emilys dull and stuffy life a little warm color. After Emily’s father’s death, the meddlesome neighbors and some state agents became the leading external influence on Emily’s tragedy. After the Civil War common mind of the south people to the traditional south culture had changed as generations shifted. Miss Emily Grierson who kept haunting in the past phantom image became a topic in the neighborhood naturally. The old generation regarded Emily as the tradition, obligation, even a monument, revealing a nostalgic emotion to the traditional culture that was gradually fading away. But this condition changed when it came to the next generation of residents. The old colonel’s preventing Emilys tax revealed the old generations attention to vulnerable group, while the new alcalde and senators were dissatisfied with this. The neighbors became indifferent and sympathetic about Emily’s refusing to accept the era’s transmutation, and they tried all means to interrupt her love story and looked at her strangely. To some degree, they led to thoroughly closing down between Emily and outside world. The personal factors: excessive self-esteem and sense of controlling The strong self-esteem and arrogance as a noble lady existed in Emily’s whole life until her death. She was an embodiment of the south, the old and the tradition. At the very beginning of the story, the author recounted the decoration of her house which was always kept in 1870s style and never changed any more. Besides, she was so obstinate that even when the new government compelled taxes on her she just refused it and ridiculously mentioned the colonel who had been dead for almost ten years. She kept the traditional view all the way, and resisted to follow the inevitable times, which in fact she was protecting her poor dignity and glory by indulging herself in the past. At the same time, Emily was determined woman. Regardless of others’ criticism, she insisted on marrying a northerner whose social position was apparently lower than hers. It seemed that she was challenging traditions, but as a matter of fact, she didn’t mean to disobey the convention. When the man felt tired of her and was about to say farewell, Emily made love â€Å"eternity† in her own way. She captured her lover and the love was treated with â€Å"honor†. Emily’s personal creatures were particularly magnified in her love affair with the northerner. A southern lady married a Yankee laborer. Nothing could be better than that to rebel against the forceful external society and identify her self-being. She had a strong desire to control something important to her so that she could prove her nobility. whether there was true love or not. She locked Homer’s dead body in a well-decorated rosy room and lived through the rest of her life with Homer’s corpse. It seemed that it was better to rule in hell than serve in heaven. Conclusion:Family background, social environment, and her own â€Å"glorious isolation†, all of which resulted in Emily’s tragedy. However, the tragedy is not contemptible at all; on the contrary, it reflects the author’s deep sympathy for the poor lady who held the old-fashioned principle but still felt honored. William Faulkner once said, â€Å"A Rose for Emily was an allegoric title; the meaning was, here was a woman who had had a tragedy, an irrevocable tragedy and nothing could be done about it, and I pitied her and this was a salute to a woman you would hand a rose†. Tragedy as it is, Emily stands for an old but glorious era.

Sexism in the Workplace free essay sample

But the street is not just one way; sexism is an equal-opportunity discriminator. In today’s culture in the United States, women are still fighting for equality in the workplace. Today women are more successful than in the past. But, according to Ph. D. Heather Haveman, a professor at U. C. Berkeley, the gap between women that hold upper management positions compared to men that hold upper management positions is a cultural issue. She also states: â€Å"If the root cause of the vertical gender gap in management is culture, then corporate or public policies that seek to reduce this gap must focus on culture. In general, to change culture, you have to change peoples hearts and minds. Therefore, culture is arguably the hardest thing to change through policy (Beresford). † She also talks about how people are unwilling to pay for something if they are not going to benefit from it. The current status will continue to perpetuate, and expand, upon itself continuing to hold women back while men succeed. We will write a custom essay sample on Sexism in the Workplace or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Equal Rights Amendment, ERA, was introduced into every session of Congress between 1923 and 1972, when it was passed and sent to the states for ratification. The seven-year time limit in the ERAs proposing clause was extended by Congress to June 30, 1982, but at the deadline, the ERA had been ratified by 35 states, leaving it three states short of the 38 required for ratification. It has been reintroduced into every Congress since that time. In the 110th Congress (2007 2008), the Equal Rights Amendment has been introduced as S. J. Res. 10 (Sen. Edward Kennedy, MA, lead sponsor) and H. J. Res. 40 (Rep. Carolyn Maloney, NY, lead sponsor) (Francis). Yet, this article still stands as that: an article, and to date has not gotten through Congress. But it is once again been introduced, this time by Senator Robert Menendez (Gray). If our leaders, and laws, do not recognize women as equals then how can corporate America be expected to view men and women as equals. Women are often overlooked when benefits are awarded. In talking with Mary Jane Riva, current CEO (Chief Executive Officer) of the Pizza Factory Franchise, the females that work for her in the office as secrataries and department heads are overlooked when the suppliers have tickets to professional sporting events or concerts. These tickets are given to companies that are in good standing with the suppliers and are an added benefit. But not when only half of the company is allowed to utilize them. MJ went on to further explain that her male department heads and male sales representatives were keeping these tickets for themselves and not sharing in these benefits with the female employees. When she found out about what was going on with her company, she gathered all of the women working in the corporate office and took them to the San Fransisco 49ers game. She has also implimented new procedures to ensure that the ‘good old boy network’ can no longer manipulate their suppliers and isolate the tickets away from the women that they work with (Riva). While this is a small company, they currently boast less than 200 franchised stores located mainly on the west coast, it is one step in the right direction; placing men and women on a level playing field where they are both equal. Now, men favoring and promoting men can not be all bad, can it? Men are supposed to be the money makers. They assume power and are accustom to being in charge. Does this stereotype mean that only a man can be in charge? Or more precisely a woman can not be in charge? Why does it matter who is in charge? Heavy is the head that wears the crown. It isn’t written heavy is the man’s head or heavy is the woman’s head. It is simply heavy is the head. Yes, being in charge does provide a sense of respect. But mostly it places that person’s head on the line if there is a problem. Being in charge, being responsible for successes and failures does not fall to men, or women. Responsibility for success, or failure, should fall to the most qualified person for the job. Qualifications are the only basis that should be looked at when hiring or promoting, the only reason that a person’s sex should be concidered is for public bathroom utilization. Tracking of female CEOs according to Fortune magazine’s top 500 companies and their top 1000 companies is done by many different websites. Catalyst. org is one such site and states that in 2012 women held the CEO position in twenty-one of Fortune 500 companies, and an additional twenty-one of Fortune 1000 companies. The list includes such notable companies like Hewlett-Packard, International Business Machines (IBM) and PepsiCo. These numbers are up from the 2006 list that had ten women listed as Fortune 500 CEOs and an additional ten in the Fortune 1000 list. Put in a different way, the numbers have doubled in the last six years, doubled to 4%. For females to be taken seriously as CEOs more Fortune 500 and 1000 companies need to lead the way and promote, deserving, females to their companies highest post. Works Cited Francis, Roberta W. Equal Rights Amendment. 2013. 24 April 2013 . Haveman, Heather A. and Beresford, Lauren S. If Youre so Smart, Why Arent You the Boss? Explaining the Persistent Vertical Gender Gap in Management. The Annals of the American Academy of Political and Social Science 639 . 114 (2012): 114-130. Gray, Kaili Joy. Daily KOS. 7 March 2013. 24 April 2013 . Merriam-Webster . 2013. 24 April 2013 . Oakley, Judith G. Gender-based Barriers to Senior Management Positions: Understanding the Scarcity of Female CEOs. Journal of Business Ethics (2000): 321-334.